GSS Equestrian

AYO backs a winner


If We Can You Can Challenge winner, Steven Smith approached AYO Media to help define the next big thing in the Equestrian market. The result of this meeting was the birth of GSS Equestrian, an online platform providing everything equestrian, a true interpretation of Steven’s vision.

To compliment his vision, Steven required a strong brand for both his equestrian membership platform and the GSS store which would handle the sale of all the GSS products. The two brands were designed and approved before we focused on the functionality of the individual sites.

For GSS Equestrian, AYO Media designed and developed a user centered interface, ideal for the equestrian audience coupled with onsite real estate allowing Steven to maximize his income. GSS Stores required a more simplistic interface, with an intuitive payment process and a newsletter sign-up function.

The GSS Equestrian website incorporated features such as a user directory, forums, events, advice, articles and a marketplace where members can post their own adverts.

Tony Olanipekun, Marketing Director of AYO Media said “In a market which encompasses individuals or organisations who own horses, train horses and breed horses for competitions it is about time that they had a decent web offering for buying, selling and general advice on the equestrian sector – there is nothing out there quite like GSS Equestrian, offering the diversity of services in a clean, clear and user friendly interface.”

Steven Smith commented “I’m extremely pleased with what AYO Media have delivered, taking rough ideas and concepts right through to design and implementation. They assisted with concept expansion and development, to provide a potentially market leading system with amazing future development capabilities. With many developers in the pipeline AYO immediately won the project within the first few moments of us meeting. Their sheer level of skill, enthusiasm and determination; combined with their commitment and a real friendly atmosphere made what could have been a difficult project into a truly memorable one. I'd like to thank everyone at AYO for their dedication to the project and for providing a truly amazing solution. Our next project is already in the pipeline, and I hope these are the first of many”.