Gentoo Group web development


Gentoo Group


Gentoo is a people and property business that aims to provide holistic solutions for a range of customers. United by one common dream, the Group aim to improve the art of living beyond imagination.

Formally the Sunderland Housing Group, the organisation is now based in Doxford Park and operates throughout the region. It has specialist teams in social housing, construction, maintenance and lifestyle.

They currently stock and manage over 30,000 properties worth £900 million, have a turnover in excess of £144 milllion and are supported by a team of 1,600 staff.

Web Development

AYO Media partnered with Durham-based full service agency The Works to develop a new corporate website for Gentoo Group. The aim of this was to consolidate the seven businesses into one system and provide an enhanced functional experience to their customers.

AYO Media focussed on delivering a powerful and scalable website, which could be controlled through a content management system. This allowed Gentoo staff to not only change content, but also manage properties which were available through the website.

The system also integrated with a number of backend solutions which handled tasks such as maintenance requests and customer data management.

Tony Olanipekun, Marketing Director commented "AYO are very pleased to be working with Gentoo and The Works on this continual development project as it provides an ideal opportunity to demonstrate our technical ability of delivering websites of this magnitude."

The combined technical expertise and energy that both agencies have really made an impact and overall, we are very impressed with how the project has progressed from the outset.

Sharon Appleby Head of Communications