Live the dream screenshot


Live The Dream


Live the Dream is a new unique venture offering horse racing enthusiasts an affordable opportunity to partially own a race horse and help local charities while sharing in the horses’ winnings. Founded by Sylvia Dickinson, the website is a subscription-based service offering the opportunity to engage in the excitement of the horse racing world at a minimal one-off registration fee. 

Web Development

Sylvia approached AYO Media to design and develop an elegant, user friendly-website which would reflect the feel of her brand. After a number of meetings carried out to fully understand Sylvia’s business model, AYO Media’s web development team produced a beautiful, minimalistic site.  The website is fully customised to the client’s needs and integrated with a CMS, allowing Sylvia to manage the entire content of the website.


Following the website development, AYO Media’s web development team built a user-friendly ecommerce platform, integrated into the site. It allows the members to buy high end gifts, such as diamond encrusted mobile phone holders, exclusive race day memorabilia and diamond studded ceramic angels for the female audience. Similarly to the rest of the website, the ecommerce platform can be managed through the custom-built CMS, allowing Sylvia to control the stock level and the orders. 

Having previously worked on a number of Horse Racing projects, AYO Media was able to use all its expertise to build a racing syndication website that is destined to be a huge success!

Rob Mathieson Managing Director