Tipstar Limited


Tipstar is an exciting new website aimed at bridging the gap between the bookmaker and the sports better. The website was designed and developed by AYO Media and launched in September 2009. The Tipstar project received £170,000 of investment to help support its development and marketing activity.

Tipstar is a sports betting website offering tipping services, odds comparison and the latest sports news. It also allows users to buy and sell tips on major UK sporting events, as well as be part of an online community.

The site’s software is integrated with major bookmakers which include Bet365, Ladbrokes and William Hill ensuring all odds data is accurate and informative. The streamed news provides regular updates on sporting events from around the world.

Web Application

Newcastle-based AYO Media provided Tipstar with web development services, delivering the website using the latest .NET technologies which enabled us to deliver a robust, scalable online solution. The system was architected to utilise web services and data feeds providing an uncontested source of sporting information.

The Tipstar team are now looking at ways of enhancing the service to provide real time updates and are hoping to work alongside a greater range of platforms, including the iPhone, to help punters get their hands on information while attending sporting events.

Online Marketing

The substantial Tipstar marketing budget allowed us to incorporate the basic online marketing techniques such as SEO and more. Linking building, online PR, adwords and onsite optimisation where all incorporated to increase the online awareness of the Tipstar brand.  


Tipstar required an engaging brand along with a dynamic website, incorporating high level user experience design and an intuitive user interface.

The brand required a distinct style and a logo that would be instantly recognisable as a standalone entity. The project commenced with a discovery workshop to establish the Tipstar goals and objectives, once this was finalised the brand was created.


AYO Media, providing web development in Newcastle,  implements a virtualised platform to help manage and control the resources required by the Tipstar application to optimize its performance.

AYO Media, providing web development in Newcastle,  assists Tipstar by providing the technology and knowledge required to support a fast growing web platform. By utilising a bespoke setup which was architected by AYO Media developers, Tipstar is able to provide a fantastic product, that can compete with leading sector organisations.

Tony Olanipekun Marketing Director